Proactive Calls Make You Singular

When is the last time you got a proactive call from a supplier, when nothing was wrong? Most suppliers tend to only call when something is wrong, or when they are pitching. Most people can remember the last time they got a proactive call when nothing was wrong —...

Measure the right thing

To all sales managers out there, if you focus on how many calls they’ve made, they’ll just try and hit a call number. If you focus on how many good conversations they’ve had, they’ll focus on having more good conversations. Measure the right...