by Alex Goldfayn | May 22, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Measure Of Sales Success, Proactive Selling
I was doing a half-day revenue growth workshop on Saturday for a client, and there was a fascinating comment from a new employee. He used to work for a customer of my client’s, before taking a job with my client’s firm. We were talking about calling customers on the...
by Alex Goldfayn | Apr 10, 2017 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
There are two key metrics to track when implementing revenue growth: New customers: The first time buyer is a goldmine. Because he quickly becomes a repeat customer, especially if you sell consumable products or services that repeat over time. He’s a...
by Alex Goldfayn | Apr 7, 2017 | Blog, Proactive Selling, Revenue Growth Video Series, Videos
Here is a new video about working on the business, rather than working in it. This is about proactive — which revenue growth requires — versus reactive work, which frequently leads to flat sales, year over...
by Alex Goldfayn | Apr 3, 2017 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude, Proactive Selling
Much of what I do for clients is designed to help them stand out from the competition, to make them singular. This is, of course, quite easy. We simply need to do things that others aren’t. That is, communicate proactively. This makes us stand out because...
by Alex Goldfayn | Mar 6, 2017 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systematizing Revenue Growth
What are your key revenue indicators? That is, which actions or measures, followed weekly, monthly and quarterly, closely predict revenue growth for you? In my business, I have two: Proactive phone calls: I know that if I make five efforts per day — voice...
by Alex Goldfayn | Feb 20, 2017 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales, Proactive Selling, Systematizing Revenue Growth
Here are four revenue growth actions you can implement this week: Go back to five people who told you know in the last six months, and call them on the phone. Follow up on five quotes or proposals where the prospect has gone silent. Ask five reverse did you know...