by Alex Goldfayn | May 6, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Mindset
I often say that you can’t out-market your mindset. That is, if you believe that you sell a product or provide a service, that is what you will market. Conversely, if you believe you are improving lives, increasing revenue, and spreading happiness, you will...
by Alex Goldfayn | Jan 28, 2013 | Evangelist Marketing Minute Newsletter, Mindset, Proactive Selling
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Oct 8, 2012 | Evangelist Marketing Minute Newsletter, Make It Look Easy, Mindset
This Week’s Launching Point: The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never...
by Alex Goldfayn | Sep 26, 2012 | Mindset, Uncategorized
If powerful marketing comes from an effective mindset, here are three techniques to developing the ideal mindset: Talk to your customers. Get at their emotion and language. Understand that they speak more positively about your work than you do. Sit down and write a...
by Alex Goldfayn | Sep 24, 2012 | Blog, Mindset
Here is the connection between mindset and sales: Your mindset informs your perceptions and behaviors. Your perceptions and behaviors inform your language and messaging. Your language informs the quality of your connections with customers. And, of course, customer...
by Alex Goldfayn | Sep 17, 2012 | Evangelist Marketing Minute Newsletter, Mindset
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody, for any reason....
